You take care of your reputation offline, doing your job with an honest effort. But what about working online, which is vulnerable and inadequately reflected sometimes?
Competitors are on the warpath, an ex-employee believes you underestimated him, a client was in a bad mood – which contributes to dozens and hundreds of negative testimonials and reviews. Impossible to prove anything to anyone.
Search Engine Reputation Management, SERM is a service that comprises comprehensive measures, aimed at conveying a positive image of a company on search engine results pages.
Here's how SEO SERM works
Displacement of a negative
Competitors won't have a chance to hurt your reputation: they'll have to write negative reviews on sites you keep a check on.
Top 10 control
Users won't see a single negative review on you in Top 10: our specialists will load search engine results with positive information about your company only.
The more information about your activity a user discovers on search engine results pages, the higher the chances he will interact with your brand.
A host of positive reviews on your company and no negative ones boost the loyalty of clients and develop confidence in your brand.
We seek to occupy the Top 10 with your sites and with our guidebooks and sites with testimonials, which gives several advantages:
We supervise all the sites and don't depend on the attitudes of third-party webmasters.
We don't waste time on negotiations with site owners about deleting negative reviews.
We don't strain your nerves to level negativity aimed at your brand that can be found on search engine results pages.
We don't waste money on lawyers, defamation lawsuits, and issues with top platforms.
SERM working pattern
1. Creating a semantic core
We gather all the options, e.g. «your brand's name + reviews», «your brand's name + employees' reviews». And we don't stop there. We do our best not to miss a thing.
4. Creating guidebooks
We load your sites with sections on your topics and cities first to make them rank better in your region, which is a critical component of any marketing strategy.
2. Splitting requests
We split obtained requests into 2 groups: with reviews and just your brand's name. It's vital for better guidebooks optimization and faster top hit.
5. Creating pages
We create and optimize pages for your brand in our guidebooks similar to «your brand's name» (with options) and «your brand's name + reviews».
3. Optimizing social media
We include your brand's name in your social media names and descriptions and advise on creating unique pages with useful, epic content on social media.
6. Top 10 support
We keep our guidebooks in the Top 10 and make sure search engine results pages include both your sites and our guidebooks only upon your inquiries.
There's no substitute for a solid reputation
The first 6 months
At this time we work on creating controls to manage reputation. The number of places on top is limited, which may be overfilled with sites that reproduce content damaging one's reputation.
We start to influence and make a positive impression on your prospects via our aggregators with positive reviews that gradually reach the top.
From the 7th month
Third-party platforms pose a threat when it comes to a struggle for the Top 10. Your company has every opportunity to fully displace a negative from the Top 10 through the many promoted aggregators, though.
In case a user scrolls down past your first page, our additional aggregators are ready to adopt a positive view of your company.