A content marketing strategy is created after studying your market and business, analyzing the activity of your competitors on the Internet: their SEO strategies, their traffic channels.
We will help you find a common language with the target audience and create the image of the company, determine your superpower and figure out how to show it in the media, tell you which channels to use and how to get results.
By creating a content strategy you get
A picture of what you have already done to promote and what results it has brought
More information about the audience, its needs and the websites where it can be found
Analytics on competitors and the reasons for their success in the market
How a content strategy can help your business
Increase market share without spending a lot of money on advertising
Attract the attention of the target audience to the new product
Optimize conversion rates
How we create a content strategy
It plays a huge role in the success of any marketing campaign, and there are lots of factors to consider if you’re looking to attract and convert leads. At Semantica, we don't take the service lightly – we put a great deal of time and effort into creating content strategies that are laser-focused on improving ROI, reducing marketing spend and boosting sales & leads.
We determine the priority tasks of your promotion
We conduct a deep analysis of the product, target audience and competitors
We select the appropriate tools and channels of communication with the audience
We analyze your ready-made content, explain why it doesn't work
We are developing a separate approach to each segment of target audience
We define tools for evaluating the effectiveness of promotion
We designate the resources and deadlines for the implementation of the strategy